How Angry Birds publisher Rovio maximizes organic installs via A/B testing

How Angry Birds publisher Rovio maximizes organic installs via A/B testing
VentureBeat, on Wed, 12 Aug 2015 07:26:15 -0700
“It is very important to have appealing screenshots, icons and description,” says Angry Birds publisher Rovio app store optimization specialist Rajeev Girdhar. “It doesn't matter how great your game is — if your app store page doesn't appeal to the


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